fractional growth + demand gen.
consultant. chaos organizer.
building experiment-driven demand gen programs that actually drive pipeline — not just pretty dashboards.
pipeline-focused marketing for B2B startups
i help teams stop guessing, start testing, and finally build marketing programs that drive tangible results.
most marketing orgs mistake motion for momentum. they chase channels, content, and campaigns without a clear hypothesis for what they’re trying to prove or how they’re going to get there.
i don’t buy into that.
good demand gen is experiment-driven. it connects creative thinking to measurable business outcomes. it runs like ops (predictable, scalable, and grounded in data) while still being human enough to make people actually care.
the goal isn’t more clicks or prettier reporting. it’s clarity, efficiency, and revenue.
everything else is just noise.
behind my work
(kinda)
ex-HubSpot. now building smarter demand gen for both bootstrapped and investor-backed startups who want pipeline, not vanity metrics.
i’m a demand gen strategist who believes marketing should run like ops: testable, measurable, and scalable. i’ve spent my career building growth engines for B2B startups that don’t have time (or budget) for guesswork.
i write, experiment, and share what actually works — the playbooks, systems, and insights behind real pipeline growth. if you’re trying to build smarter marketing, you’ll probably like it here.